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26 Great George St.

Luxury accommodation for international students in the heart of Leeds

A symbol of Leeds and given its prime location along the Leeds heritage owl trail, it seemed natural to adopt an owl as the mascot for this brand.  Owls are also emblematic of wisdom, knowledge and prosperity which aligns seamlessly with the educational theme and affluent target audience.

Various touchpoints were created at the visual stage to show the potential branding in context. Due to the nature of this project and the length of time it takes to build and renovate the site so far we have we have  created the logo pack, brand guidelines and hoarding banner artwork but when the doors are ready to open and welcome new guests we will be back to roll out further assets.

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