The Whitby Deli
I was contacted by Catherine after she had seen my work for Friends of Ham while visiting Leeds.
She was working in London and wanted to get out of the capital and open up a deli close to where her family live and where she was brought up.
Simliar to the FOH job the brief was to create a logo and style for all the printed material, signage and also a website. I created a sea of items to be used in the deli including all the usual stationary plus loyalty and gift cards, packaging for the deli's own range of jams and preserves and even the grease proof paper for wrapping the fresh produce.
I used my own photography that I'd taken while on a visit to Whitby and created a serious of minimal style illustrations that represented the main tourist attractions of this much loved town.